October 23, 2025
at University of Illinois Springfield campus, Springfield, IL
In this hands-on workshop, we will cover
Featuring Andy Crestodina, Co-Founder & CMO, Orbit Media
The all-day event is headlined by Andy Crestodina, co-founder and Chief Marketing Officer of Orbit Media Studios in Chicago, and host of the Content Jam marketing conference. With over two decades of digital marketing expertise, Andy is known nationwide as a thought leader in the AI marketing space. He regularly shares insights on how content creators can effectively leverage AI tools while maintaining authenticity and strategic thinking. And he'll share the prompts...all of 'em!
Jena Marble
Marble Made Co., and Graphic Design Professor, University of Illinois
Amplify, Not Replace: Human Creativity Meets AI
Join us for an interactive luncheon that explores how AI can support — not substitute — human creativity in communication and design. Through real-world examples and ethical considerations, learn strategies for using AI tools to enhance storytelling, authorship and creative thinking.
Brianna Miller
Healthcare Marketing Expert
Brianna will lead a special afternoon track on AI in Healthcare. As AI is shaking up healthcare marketing, you don’t have to choose between innovation and authenticity. Brianna will guide you step by step through applying AI tools in a way that enhances your marketing without compromising creativity, trust or compliance. Tackle real-world challenges including privacy issues, personalizing campaigns, overcoming resistance to change and measuring success, all while staying true to your brand’s unique voice.
Full Session Descriptions
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Andy Crestodina, morning and afternoon sessions
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There are infinite use cases for AI, some trivial, some powerful. Many are famous for boosting speed and efficiency, but for boosting quality? Insights? Not so much.
Join us in a full-day workshop and walk-through of a comprehensive AI framework for content marketing from creation to promotion to measurement, based on hundreds of hours of research, experimentation and iteration.
Yes, we’ve entered a new era where AI has changed everything … or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all.
This workshop will show you how AI can make you better at the basics and go farther into the tactics you love most about communications and marketing.
What’s included?
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Detailed step-by-step walkthroughs of the AI-supported marketing methods
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The prompts. All of ‘em.
Jena Marble, lunch session
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Amplify, Not Replace: Human Creativity Meets AI. Explores how AI can support—not substitute—human creativity in communication and design. Through real-world examples and ethical considerations, we will review strategies for using AI tools to enhance storytelling, authorship, and creative thinking.
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Brianna Miller, healthcare-focused afternoon session
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Brianna will lead a special afternoon track on AI in Healthcare. As AI is shaking up healthcare marketing, you don’t have to choose between innovation and authenticity. Brianna will guide you step by step through applying AI tools in a way that enhances your marketing without compromising creativity, trust or compliance. You’ll tackle real-world challenges including privacy issues, personalizing campaigns, overcoming resistance to change and measuring success, all while staying true to your brand’s unique voice. Through hands-on exercises, you’ll create a tailored AI playbook designed to help your team start small, work smarter and scale with confidence. Get the tools you need to show how AI can support — not replace — your human-centered marketing approach.
This workshop supports our annual scholarship.
All proceeds go to our Communications Scholarship fund.
Want to support innovation and showcase your business
to AI professionals, tech enthusiasts and communications leaders? Learn about sponsorship opportunities.
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About our Speakers
Andy Crestodina
​Andy Crestodina is CMO and Co-Founder at Orbit Media Studios. He has been at the forefront of digital marketing innovation for over two decades. With a deep-seated passion for SEO, analytics, AI and website optimization, Andy is highly regarded as a leading expert in the marketing field. Since 2001, Andy’s leadership and strategic direction have been instrumental in delivering award-winning digital solutions to over a thousand businesses. Andy’s approach to digital marketing is grounded in data-driven strategies, innovative use of AI, and a keen understanding of audience behavior. His methodologies in audience research, content creation and SEO optimization have consistently delivered quantifiable results for clients.
Andy has authored 500+ articles on content strategy, search engine optimization, AI, social media and analytics. The author of “Content Chemistry: The Illustrated Handbook for Content Marketing, Andy gives up to 100 presentations per year and is a speaker at top conferences around the world. His work as co-instructor at Northwestern University and a digital marketing instructor at Harbour Space University highlights his commitment to education and mentorship in digital marketing.
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Jena Marble
Named to the GDUSA 2025 People to Watch list, Jena Marble's work has been featured in Communication Arts, AIGA, and the Design Research Society. Jena has worked with clients that include Kohl’s, Toyota, Vienna Beef, and American Express — as well as in academia and government, through collaborations with Arizona State University, Baylor, USAID, the U.S. State Department, and the National Institutes of Health. Her research explores the intersection of artificial intelligence and design, investigating how emerging technologies reshape creative processes and reimagine the future of the design industry. By staying at the forefront of AI technology trends, Jena is a contributor to the ongoing conversation on AI’s evolving impact on graphic design.
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Brianna Miller
Brianna Miller is a digital marketing leader with over 15 years of experience in healthcare, B2B and SaaS marketing. She drives growth through data-driven marketing strategies and aligns marketing with sales to deliver results. Her expertise includes account-based marketing, performance measurement, and multi-channel strategies, earning her a reputation for creating impactful campaigns in competitive markets. Brianna is an Adjunct Professor at the University of Missouri-St. Louis, teaching Marketing Strategy and mentoring future marketing pros.
Accommodations
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A block of rooms is reserved at Residence Inn Springfield South. Get the group rate.