MICA Event: The Centennial Celebration of Route 66
Wed, Jan 28
|The Horace Mann Companies
Casey Claypool, executive director at Illinois Route 66 Scenic Byway, will discuss the 100th anniversary of Route 66 and communications efforts related to the year-long centennial celebration.
Time & Location
Jan 28, 2026, 11:30 AM – 1:00 PM
The Horace Mann Companies, 1 Horace Mann Plaza, Springfield, IL 62715, USA
About the Event
Networking: 11:30 Lunch program: noon - 1:00 pm. Horace Mann headquarters, Springfield IL Lunch will be included, please share any dietary restrictions on the sign up form.
Join MICA and Casey Claypool, executive director at Illinois Route 66 Scenic Byway, to learn about the 100th anniversary of Route 66. Explore the strategic communications and event-planning work behind the year-long Centennial Celebration of Route 66. It’s a rare look at how a historic milestone is being turned into a modern, multi-layered campaign. We’ll dive into how the team is shaping the brand story, coordinating partners, engaging audiences, and planning large-scale events that honor the legacy of Route 66 while driving tourism and community impact.
If you’re involved in PR, marketing, tourism, or community engagement, this session may help inspire your planning for 2025 and beyond.
Members receive a discount on ticketed events, please log into your account before you register for the event.
Casey…
Tickets
MICA Event
Sale ends
Jan 26, 2026, 11:30 PM
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