MICA: AI for Communicators - Lunchtime Zoom

Ray Schroeder, Senior Fellow,  UPCEA: The Online and Professional Education Association and Professor Emeritus of Communication at the  University of Illinois Springfield (UIS); and Katherine Kerpan, Project Manager, University Marketing and Communication, Loyola University, share the latest in AI for Communicators:

Join us for an engaging session tailored to marketing and communications professionals as we explore the profound impact of AI on modern communication channels. From ubiquitous voice assistants like Siri and Alexa to the rapid rise of ChatGPT, it's evident that AI is reshaping how we interact and engage with audiences.

We'll delve into the opportunities and challenges AI presents in the realm of communications. Gain valuable insights into leveraging AI technologies confidently to enhance your content strategies. Whether it's optimizing for voice search, harnessing the capabilities of chatbots, or exploring the potential of virtual assistants, we'll provide practical tips and expert guidance.

Discover the latest tools and solutions that empower you to navigate the evolving landscape of AI-driven communication effectively. Don't miss out on this opportunity to stay ahead of the curve and revolutionize your approach to content creation. Join us as we unlock the transformative power of AI in shaping the future of communications.

Presenters:

Ray Schroeder is a nationally respected leader in higher education online learning. He is the Professor Emeritus of Communication at the University of Illinois Springfield (UIS) and a Senior Fellow at UPCEA the Online and Professional Education Association. With a career as faculty and administrator in higher education spanning more than five decades, Ray has been a trailblazer in the integration of Online  Learning and, more recently, Artificial Intelligence (AI) in education. His work has made a significant contribution to the field of AI in  education, inspiring discussions on how AI can revolutionize teaching  and learning and improve lives through enhanced access to information  and insight. Ray Schroeder's expertise and influence continue to shape  the future of education, particularly in the context of emerging  technologies.

Katherine Kerpan is an accomplished marketing, communications, and product leader with over 20 years of experience driving complex initiatives at large nonprofits. Currently, she works at her alma mater, Loyola University Chicago, as a Project Manager on the university's  enterprise marketing and communications team. Throughout her career, Katherine has developed and executed plans and strategies to achieve  strategic organizational goals through product development, marketing, partnerships, and operational excellence. She has a proven track record of evaluating and implementing revenue-generating opportunities, budget  and P&L oversight, and advancing digital transformation.

This event will be held via Zoom - free, rsvp required. Zoom info. will be sent upon registration.