New Faces, Familiar Places: Event Communications That Grow Your Crowd
Thu, Nov 12
|The Horace Mann Companies
Join us as Jay shares practical strategies for reaching people who haven't shown up before, and for introducing new events to audiences who already have their favorites. He'll talk about what worked, what didn't and what he'd do again.
Time & Location
Nov 12, 2026, 11:30 AM – 1:00 PM
The Horace Mann Companies, 1 Horace Mann Plaza, Springfield, IL 62715, USA
About the Event
Networking: 11:30 Lunch program: noon - 1:00 pm. Horace Mann headquarters, Springfield IL Lunch will be included, please share any dietary restrictions on the sign up form.
New Faces, Familiar Places: Event Communications That Grow Your Crowd
With Jay Shanle, Executive Director, Downtown Springfield, Inc. Jay's Bio
Every communicator who promotes events eventually runs into two problems. Longtime events can get stuck with the same crowd every year, because people who haven't come assume they already know what it is. New events have the opposite problem: no one knows what they are yet, so it's easy to skip them.
Jay Shanle deals with both of these challenges. As executive director of Downtown Springfield, Inc. (DSI), he works to bring residents and visitors back to Springfield's historic core through arts programming, placemaking projects and partnerships with local businesses and organizations. He also serves as program director of the Levitt AMP Springfield Music Series,…
Tickets
MICA Event
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