MICA Event - Communicating with Gen Z: What Actually Connects?
Wed, Apr 22
|The Horace Mann Companies
How do organizations effectively communicate with Gen Z in a rapidly changing digital landscape? Join the Mid-Illinois Communications Association for a dynamic panel discussion featuring college students who will share firsthand insights on what captures their attention.
Time & Location
Apr 22, 2026, 11:30 AM – 1:00 PM
The Horace Mann Companies, 1 Horace Mann Plaza, Springfield, IL 62715, USA
About the Event
Networking: 11:30 Lunch program: noon - 1:00 pm. Horace Mann headquarters, Springfield IL Lunch will be included, please share any dietary restrictions on the sign up form.
How do organizations effectively communicate with Gen Z in a rapidly changing digital landscape? Join the Mid-Illinois Communications Association for a dynamic panel discussion featuring college students studying marketing and communications who will share firsthand insights on what captures their attention, what feels outdated and what makes them immediately scroll past.
The conversation will explore which platforms and formats resonate most right now, examples of brands and institutions that are successfully engaging Gen Z and the communication habits from managers and supervisors that foster connection and engagement. Panelists will also discuss how they prefer to receive feedback in the workplace and what messaging approaches feel authentic versus performative.
Students from Illinois College, the University of Illinois Springfield and Lincoln Land Community College will take part…
Tickets
MICA Event
Sale ends
Apr 17, 11:30 PM
From $10.00 to $25.00
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