Building a Brand that Resonates (Internally & Externally!)
Thu, Jul 30
|The Horace Mann Companies
Effective branding extends far beyond logos and taglines; it lives in the everyday experiences of employees, clients and communities alike. When an organization's internal culture and external identity are truly aligned, the result is a brand that is not only recognized but trusted and remembered.
Time & Location
Jul 30, 2026, 11:30 AM – 1:00 PM
The Horace Mann Companies, 1 Horace Mann Plaza, Springfield, IL 62715, USA
About the Event
Networking: 11:30 Lunch program: noon - 1:00 pm. Horace Mann headquarters, Springfield IL Lunch will be included, please share any dietary restrictions on the sign up form.
Effective branding extends far beyond logos and taglines; it lives in the everyday experiences of employees, clients and communities alike. When an organization's internal culture and external identity are truly aligned, the result is a brand that is not only recognized but trusted and remembered.
Join Bridget Ingebrigtsen and Ellie Kasparie of O'Shea Builders for an engaging exploration of how one of central Illinois' premier commercial construction firms has built a brand that resonates on both fronts. Under the guiding philosophy of "bringing joy to the journey," O'Shea Builders has cultivated an identity that is as meaningful to the people who work there as it is to the clients and communities they serve. Learn about the strategies, challenges and insights behind O'Shea's brand development along with ideas for how to…
Tickets
MICA Event
Sale ends
Jul 28, 11:50 PM
From $10.00 to $25.00
$20.00
+$0.50 ticket service fee
$25.00
+$0.63 ticket service fee
$10.00
+$0.25 ticket service fee
Total
$0.00