Ryan McCrady and Shelley Tulo from the Springfield Sangamon Growth Alliance (SSGA) presented on community marketing, why branding is essential and the Thrive in SPI campaign.

More than 100 people gathered at the University of Illinois Springfield on Thursday, October 23, for the AI for Communicators daylong workshop. Featured speakers were Andy Crestodina , who made presentations in the morning and afternoon; Jenna Marble , who presented at lunch about AI as a graphic design tool; and Brianna Miller , who conducted an afternoon session designed for people interested in healthcare communications. Below is a synopsis of what each speaker had to say. Full videos are...

Ryan McCrady and Shelley Tulo from the Springfield Sangamon Growth Alliance (SSGA) presented on community marketing, why branding is essential and the Thrive in SPI campaign.