Mid-Illinois Communications Association

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Thu, Feb 13
MICA: Enhancing Marketing Strategies with AI: A Path to Greater Impact
The Horace Mann Companies
Register Now
Feb 13, 2025, 11:30 AM – 1:00 PM
The Horace Mann Companies, 1 Horace Mann Plaza, Springfield, IL 62715, USA
Join MICA and Bonni Burns, BAM Marketing Agency, to learn the role of AI in audience targeting, personalization and campaign optimization; tools and techniques to integrate AI into your marketing workflow, and best practices for ethical and responsible AI adoption in marketing strategies.